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We ignite minds and disrupt perspectives in the age of AI, blending fashion, wit, and sarcasm - with humans still at the center of it all.

Notes from the Human Side

  • When Tools Start Meaning

    When Tools Start Meaning

    The danger of AI isn’t that it creates.It’s that it may begin to define meaning for us.This is a reflection on technology, authorship, and the fragile place where authenticity is...

    When Tools Start Meaning

    The danger of AI isn’t that it creates.It’s that it may begin to define meaning for us.This is a reflection on technology, authorship, and the fragile place where authenticity is...

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CAPS

Brains need shade too. Explore our caps collection.

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T-SHIRTS

Speak softly. Let the T-shirt do the talking.

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SWEATSHIRTS

Soft on the outside, sharp on the inside.

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  • Conscious Production Notice

    Not mass-produced. Not mindless. See how we do it differently.

    Learn More 

  • Community

    We create for those who question everything.Our conversations explore AI, modern times, creativity, and critical thinking.


    Above all, we focus on placing humans at the center of the AI era.

    Enter the Conversation