In the Beginning Was the Word

The topic from my last entry still has me in its grip.
I keep deliberating with it internally, dissecting it, running a quiet vivisection, adding arguments to both sides, and yet choosing neither.

Less and less Social Media. Instead, with my morning coffee, I read three pages of an article in Time, flipped through about a third of The New Yorker without actually reading it, sank into three pages of the introduction to Sophie Pujas’ art album Lost Masterpieces, and then two pages from Fei-Fei Li’s autobiographical book The Worlds I See: Curiosity, Exploration, and Discovery at the Dawn of AI.
If my brain still isn’t behaving like it’s scrolling TikTok, then honestly, I have no idea what it is doing.

At the same time, I’m coming to the conclusion that I want to change the way I create social media content for Chaos by August. Content creation used to take up hours of my day, mostly to build the visual side of my presence online. What did that actually look like?

My work starts with Midjourney (good old Midjourney), then turns into video (different tools, most often Kling, Sora, Veo3), then post-production (CapCut, Adobe, DaVinci Resolve, PowerMesh, Mocha Pro). Then back into CapCut again: stitching it all together, adding subtitles, voiceover (ElevenLabs), music (sometimes Suno).
And if we add the earlier work, writing the script, mapping out scenes, generating them (which is never as straightforward as it sounds; sometimes three seconds can take an entire day), so: creating multiple shots, multiplying single images, matching them, turning them into video, uff. Just writing about it made me tired. And that’s still not everything. Because the current advice is: produce more, more often. Which basically means: ideally, you post on TikTok three times a day.

All of it made me feel like I was playing content, all the time.

And just so we’re clear, creating short-form video gives me an absurd amount of joy. It lets me push my creativity to the edge. And yet, at the same time, it demands so much from me that it leaves very little room for the other parts of what I do. Because in the end, my strength is the word. The image is seductive and so perfectly “now”, but secondary. In the beginning was the Word. Look at the prompt.

So, to make social media fit me, not the other way around, I’m changing the strategy.

I’m going to start creating text slides: slogans, thoughts, fragments of this blog. They’ll reflect my opinions and my philosophy. They’ll echo the phrases on the clothes I make and stand behind, because I still believe we should be sharing our opinions offline more often, and what could be better than a sentence that catches the eye of the person standing next to you?

There will be expanded commentary on what’s happening in technology right now, important quotes, or announcements. All of it as words: a slide, a panel, a carousel.
And yes, I’ll still make videos, but fewer of them, and with better quality. Maybe once a week. Maybe less. I set the terms, not the social media algorithms. I don’t fully know what shape this will take on TikTok yet. It’s a dynamic medium, and I’m not sure whether slides will pass the test there.

But all this will give me space: for creating, for engaging with AI ethics, for trainings and workshops, and above all, for writing and commenting on the AI reality we’re living in, making sure that in all this chaos we don’t lose sight of the human being.

Because the human being is always at the epicenter.

The epicenter of this earthquake called the technological revolution.

*I checked TikTok five times while writing this.